Here's the problem: The taxi industry in Seoul has exploited drivers for some time. Indeed, in order to drive a taxi in South Korea, drivers are required to pay 120,000 won (approximately $105) in daily fees to 244 independent companies. This situation has been further exacerbated by the introduction of the KakaoTaxi app. Launched March 31, 2015, KakaoTaxi is a platform that connects drivers to passengers directly. While increasing efficiency, the introduction of KakaoTaxi has also accelerated competition, forcing drivers to lower prices significantly.
However, downward financial pressure on taxi drivers has forced them to seek out passengers who are more financially lucrative. This has been a significant challenge to both the taxi drivers who are struggling to make a living and to passengers who are in need of basic transportation services.
Here's how one organization is working on the problem: In response to this challenge, former lawmaker Park Gye Dong, chairperson of , developed a system to give drivers an alternative to the exploitation of taxi companies. The system brought together 184 cooperative members who together invested 4 billion won ($3.3 million). Each driver invests at least 25 million won ($21,413) to become a part of the cooperative, and then receives a dividend proportionate to the initial investment as well as profits earned. In contrast to the traditional system, there are no daily fees that force drivers to share their daily earnings with the company. The unique value of COOP is that it allows drivers to be owners of the system itself.
- As of August 2016, there were 76 taxis in the co-op, with a total of 182 cooperative members.
- These drivers now enjoy better working conditions, as they are able to work only five days a week, instead of the industry standard of six.
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This case study is adapted from our latest book, "." Get a .